Developing a Digital Container Triangulation Solution in China

Editors Note: The SCM thesis Developing a Digital Solution to Container Triangulation in China was authored by Jieming Feng and Mauricio Moreno and supervised by Dr. Özden Tozanl (.(JavaScript must be enabled to view this email address)). For more information on the research, please contact the thesis supervisor.

Digital technologies have changed the competitive dynamics of the logistics services industry. Companies like Maersk have started upgrading their traditional services towards technology-supported transportation solutions.

To offer a better customer experience with smarter, faster, and more sustainable logistics, companies must increase operational efficiency by addressing industry problems such as highly fragmented markets, low transparency, underutilized assets, costly manual processes, and, in many instances, outdated customer interfaces.

This new market environment requires the logistics companies to make it a strategic priority to invest in technologies for efficient performance, communication, and data visibility.

Technological advances have made it possible to incorporate tools in businesses that were previously impossible to manage digitally. Specifically, for the logistics industry, artificial intelligence (AI) and machine learning (ML) techniques are increasingly adopted to solve different business problems. Nowadays, with the challenge of container shortage and insufficient supply of shipping space in the industry, there is an impending need to improve the co....

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